Deznu is a technology and design company that builds apps and websites that enable people to connect, learn, and grow. I designed their logo to reflect the friendly user experiences they create.
Notes & Process
In early 2013, Deznu founded a research and development lab to focus on innovative user interfaces for tablets, phones, and beyond. The name Deznu is a play on "Design and You." They needed a brand to represent their cutting edge ideas, but also to fit their bread-and-butter mobile app development services.
Together, we established the following goals for their logo:
- To represent the value they place on innovation and cutting edge design.
- To instill confidence in their technology partners.
- To demonstrate the approachability and ease of use of their products.
A great user experience is a high priority for Deznu when it builds a new interface. Just as the design of their products impacts their users positively, the users and their needs impact the final outcome of Deznu's designs.
I was struck by the cyclical nature of the design process as ideas flow from the designer to the user and back around again. I explored this concept in the new logo by bridging the D of "design" with the U of "you" in Deznu. The result is a clean, crisp mark defined by the relationship between Deznu and its customers.
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