Start Fresh, Buy New
The Start Fresh, Buy New initiative shows home buyers all the advantages of buying a newly built home. I worked with the team at ExSquared Solutions to bring their vision for this site to life.
Notes & Process
The Start Fresh, Buy New site design is packed with information about buying a new home. Its tile based approach required a highly interactive interface, including a masonry-like grid layout, 3D tile "reveal" animations, embedded videos, charts and graphs, slideshows, interactive illustrations, and more.
Luckily, I thrive on challenges like these.
CSS, Animation, and SASS
We kept our CSS nice and tidy with heavy use of SASS, which made it easier to take a modular approach to our style sheets.
This came in very handy later in the project when we needed to implement a re-design of the page layout. I swapped out a few sections of CSS and compiled two different style sheets from the same code base, giving the development team all they needed for A/B testing the old vs new design.
Check it out
Static images of this project don't do it justice, so I encourage you to open it up and take it for a spin: Start Fresh, Buy New
Need a designer with CSS skills? A developer with a sense of aesthetics? An animated gif with gravitas? Let's talk.